All through a media tour in advance of the Netflix comedy, “The Crew,” NASCAR’s marketing and advertising and information growth handling director was requested about supplemental really serious documentary type content, and Matt Summers reported several concepts had been in advancement.
The 1st of all those new principles was disclosed on Thursday when Netflix revealed that it had greenlit a documentary that will comply with Bubba Wallace for the duration of his debut period at 23XI Racing.
A Netflix assertion says “the sequence will acquire viewers at the rear of the scenes of the 2021 NASCAR period as a result of the eyes of the only Black driver at the major level of the activity, and will discover Wallace, 23XI Racing, and NASCAR’s efforts to advocate for inclusion and equality in racing and further than.”
A release day has not yet been announced.
The executive producer of the documentary is Erik Parker, who generated the 2017 documentary “LA Burning: The Riots 25 A long time Later on.”
“The Crew” was satisfied with combined testimonials and only improved an hunger for content material similar to “Formula 1: Travel to Endure,” a critically acclaimed series that has aired on Netflix for a few seasons and spotlights the personalities and opposition of the greatest type of international motorsports.
A plan very similar in spirit to Travel to Survive aired on Motor Trend final period and was termed “NASCAR: Beneath Stress.”
This is not the very first time a documentary has centered around Bubba Wallace, as a Fb Observe mini-sequence aired in progress of his very first Daytona 500 in 2018 and ran for 8 episodes.
Summers explained back again in February that programming that spotlights the intensity of competitors is a ‘big priority’ for the sanctioning human body.
“And that’s a thing that I feel NASCAR productions does better than any other sporting activities league creation is the form of docu-fashion driving the scenes comparable to Tricky Knocks,” Summers reported. “I feel the MotorTrend series (Beneath Strain) is excellent. I feel which is anything our lovers want to see much more of us. So, we have a good deal of distinctive initiatives in different levels of advancement that will emphasize the actual teams, motorists, the level of competition element of the sport itself.
“Some items are near to coming into manufacturing and other issues just take a tiny little bit of time.”
NASCAR is starting off to provide.
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